About

Hello, I’m Aaron Root. A designer based in Sydney, Australia.

I’m VP of Design at Nearmap, where I started as the first designer in 2019. Nearmap builds an intelligent model of the world from aerial imagery, material samples, and the patterns they reveal. My work focuses on helping people interpret that model, coordinate judgement, and act.

This site is a journal about design, computation, orientation, and cognition. It explores the systems we think and act through, and how their design changes what people can see, understand, judge, and do.

I live near the ocean with my wife Lauren and our son Edward.

A monochrome ocean horizon beneath clouds.