The Psychology Of Waiting.

Quick notes

Sydney Design Thinking Meetup – Presented by Freya Elliot

We over estimate the waiting experience by 30%

David Maister – 8 rules of waiting

How do I make a faster lift vs how do I make the lift journey feel shorter

Perception is reality

Design Equity and fairness into queuing and waits

Show time when you can

Anxious waits feel longer

Reset your wait clock. Apple Genius Bar always tells let you know "You are next inline"


Hi, I'm Aaron. Director of Design at Nearmap. I like to create experiences that are simple, intuitive and empowering.

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