Hello, world!

I'm Aaron Root, Director of Design at Nearmap. I like to create experiences that are simple, intuitive and empowering.

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Designing aerial insights, from the ground up.

Seeing the world from a different angle can provide a completely new perspective. At Nearmap, we are focused on using geospatial insights to deliver empowering tools and workflows.


Designing an augmented retail experience.

Technology is most powerful when it helps everyone. That's why as part of the mobile team, I helped deliver a more personal, convenient and accessible shopping experience for millions of Australians.

Designing for high-risk trading environments.

Trading is hard. Designing a trading platform isn't any easier. As Lead designer, I spent over three years helping IG design and build a new generation of task orientated trading applications.

26 January 2020

On Building Insanely Great Products.

Steve Jobs

In January 1983 Steve Jobs began a company retreat with three "Sayings from Chairman Jobs", intended to inspire the team and set the tone for the meeting...