Hello, world!

I'm Aaron Root, Director of Design at Nearmap. I like to create experiences that are simple, intuitive and empowering.

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Designing aerial insights, from the ground up.

Seeing the world from a different angle can provide a completely new perspective. At Nearmap, we are focused on using geospatial insights to deliver empowering tool and workflows.

  • COMING SOON

Designing an augmented retail experience.

Technology is most powerful when it helps everyone. That's why as part of the mobile team, I helped deliver a more personal, convenient and accessible shopping experience for millions of Australians.

Designing for high-risk trading environments.

Trading is hard. Designing a trading platform isn't any easier. As Lead designer, I spent over three years helping IG design and build a new generation of task orientated trading applications.

26 January 2020

On Building Insanely Great Products.

Steve Jobs

In January 1983 Steve Jobs began a company retreat with three "Sayings from Chairman Jobs", intended to inspire the team and set the tone for the meeting...